Posted on April 10 2019
In 2017 Sebastian Keep dropped Red Bull “walls” a video project he had been working on for 2 years. At the time he jumped the infamous Croydon gap he was also working on his brand 'tall order' but had become stuck designing his logo. The designer employed by Sebastian studied the images by Eisa Bakos and George Marshall from the Croydon gap and using them he created the tall order logo. Sebastian then chose the logo based on its aesthetically pleasing shape rather than for its meaning. It wasn’t until tall order had been fully launched as a brand that he learnt the truth behind the logo design!